Aravalli ridges at dawn over Amer
AMER CHAMBER OF COMMERCE

Building Business.
Building Amer.

The Amer Chamber of Commerce brings business, government and community together around shared priorities, turning Amer’s economic potential into lasting local value.

WHY AMER

Amer is known around the world for the Aravallis, its fort, and its place at the gateway to Jaipur’s Pink City. But Amer is more than a destination.

Amer town & Maota Lake at golden hour
A PLACE OF OPPORTUNITY

It is a thriving
economy.

From trade and tourism to agriculture, crafts and education, Amer’s businesses are diverse, yet share common interests and challenges. The Chamber provides a collective platform for all these businesses to connect and speak with one voice—helping shape Amer’s economic future.

Amer, in numbers.

4.5L
people in Amer
195
villages across Amer
1.66L
working people in Amer
₹2.12L Cr
Jaipur GDDP, Rajasthan’s largest
1.3Cr
tourists to Jaipur district in 2024
5,000+
visitors a day at Amer Fort
Census of India 2011; Rajasthan Economic Review 2024-25 (GDDP 2023-24); Department of Tourism, Rajasthan (2024); Department of Archaeology & Museums, Rajasthan.
THE CHALLENGE

What Amer’s businesses face today.

01

Ecological
sensitive zone

Much of Amer lies within the eco-sensitive zone surrounding Nahargarh Wildlife Sanctuary. Covering almost 80 sq. km, the zone creates uncertainty for landowners and businesses over its exact boundaries, what can be built inside and outside it, and which permissions are required.

02

Lack of
collective voice

Businesses often raise concerns individually, with no collective voice to influence the vision, policies, regulations and development decisions shaping Amer’s economic future.

03

No common
platform

Traders, hoteliers, farmers, artisans and other enterprises lack a shared forum to meet, build relationships, explore synergies and solve common problems together.

04

Information and
guidance gaps

Licences, regulations and government schemes can be difficult to navigate. Businesses also lack accessible research, reliable data and practical guidance to make informed decisions and identify opportunities.

05

Infrastructure
challenges

Roads, parking, power, water and public amenities affect businesses across Amer. Without coordinated action, shared infrastructure gaps continue to constrain enterprise and growth.

06

Lost economic
value

Tourism is central to Amer’s economy and deserves further growth. But more value needs to reach local businesses, while other sectors need greater support to diversify the economy and create new opportunities.

07

Skills, innovation
and business support

Businesses need better access to skilled workers, practical training, digital tools and business support to innovate, improve productivity and compete in changing markets.

Entrepreneurs meeting in a haveli courtyard
THE ANSWER

A chamber changes that. When businesses meet regularly, they find customers, suppliers and partners among their neighbours. When they speak together, their voice carries further.

The Amer Chamber of Commerce (ACC) brings that collective voice together. ACC is a not-for-profit society, open to businesses of every size and to individuals and organisations with a genuine stake in Amer’s economy.

About ACC →
Small manufacturing workshop, owner at work

There is a place
for you in ACC.

Whether you run a large, established business or are a small start-up. From institutions to community groups, and anyone with a vested interest in Amer.